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(14 January 2010 – Hong Kong) Li Ning Company Limited ("Li Ning" or the "Group"; HKSE stock code: 2331), one of the leading sports brand enterprises in China, today announced that the Li-Ning brand’s same-store sales ("SSS") growth for the fourth quarter of 2009 rose by 3.8% as compared to the same period last year. The group estimates the 2009 full-year SSSG to be "a negative low single-digit".
Mr. Nicholas Chong Yik Kay, Chief Financial Officer and executive director of Li Ning said, "the overall sale performance has enhanced greatly compared to that of the third quarter, keeping at a relatively higher growth as compared to the industry level. At the same time, inventory at the retail level stays at a healthy state and the retail discount has shrunk modestly from the third quarter. In addition, our store network expansion last year proceeded as scheduled"
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